Our Story

DeCuzzi Fragrance – Our Story

An Active Life, A Racing Legacy, and a New Standard of Clean Luxury

We share our story not for sympathy, but to spark belief — belief that what you've lived through can become what you're meant to build.

DeCuzzi Fragrance was born from a life in motion — built on discipline, family legacy, and resilience.

Our family's involvement in motorsports dates back to the 1970s, when Robert was introduced to the racing world as a child and grew up inside a culture defined by performance, precision, and hands-on craftsmanship. That active lifestyle — the training, the competition, the mechanical work, and the constant pursuit of improvement — became a lifelong foundation.

In 2001, Robert and his son Anthony formally launched DeCuzzi Motorsports (DMS). Anthony was still young but already immersed in the environment — learning, participating, and growing within a brand intentionally built to stand on its own. The goal was never to rely on a surname alone, but to build identity through consistency, presence, and real-world effort.

That momentum carried forward for decades through an active lifestyle and deep involvement in the automotive community — until a cancer diagnosis shifted perspective.

Health became personal. Ingredients became personal. What you put on your body became personal.

During that season, Anthony began developing clean formulations for Robert — carefully crafted alternatives made with greater attention to ingredients and quality. What started as something created within our family quickly sparked interest from others. Friends, colleagues, and members of our community began asking for bottles of their own.

We did not rush into commerce. We moved deliberately. We refined formulations. We tested. We improved. Only after sustained interest and careful development did we slowly introduce DeCuzzi Fragrance publicly in 2023.

Throughout 2024, we focused on building our reputation — refining our craft, expanding our network, and earning trust one bottle at a time. In 2025, that momentum gained new purpose. Growth was no longer just about scale — it became about legacy.

Around that same time, a long-held promise was fulfilled. During treatment, Robert made a simple commitment to his son — that they would one day enjoy a Ferrari together. Not as a symbol of status, but as a celebration of time, perseverance, and a promise kept. When that moment arrived, it represented more than a car. It represented gratitude, resilience, and the decision to live fully — now.

As new health challenges arise, so does our resolve. The fight continues — and so does our commitment to creating something meaningful, refined, and enduring. Resilience is not just part of our story; it is built into every bottle we produce.

Every fragrance reflects the same principles that defined the beginning: attention to detail, discipline, and craftsmanship you can stand behind. Each bottle is thoughtfully developed with carefully selected ingredients and is inspected, filled, labeled, and finished by hand — because excellence isn't a claim, it's a process.

Today, DeCuzzi Fragrance operates exclusively within the fragrance category, focused solely on handcrafted scent creation.

DeCuzzi Fragrance stands at the intersection of strength and refinement — inspired by an active life, shaped by perseverance, and created to help others feel confident in what they wear.

Handcrafted with care. Inspired by the journey. Made to inspire yours.